Hell Pizza launches rabbit skin billboard to mark its new Rabbit Pizza via Barnes, Catmur & Friends
This Easter, Hell via agency Barnes Catmur & Friends, are releasing a pizza made with gourmet rabbit meat.
To show how much they care about real ingredients, and to give the Internet something to complain about, they’re launching it with a billboard made entirely out of leftover rabbit skins. Just because you’re evil, doesn’t make waste okay.
ECD: Paul Catmur
ECD: Daniel Barnes
Creatives: Rob Longuet-Higgins, Rob Cook, Bradley Stratton
Producer: Shayna Armstrong
Account director: Jo Cheyne, Meredith Maclean, Luke Farmer
Production company: Juggernaut – Rob Malone
Tanner: Animal Skin Tanning Services Lt
This Easter, Hell via agency Barnes Catmur & Friends, are releasing a pizza made with gourmet rabbit meat.
To show how much they care about real ingredients, and to give the Internet something to complain about, they’re launching it with a billboard made entirely out of leftover rabbit skins. Just because you’re evil, doesn’t make waste okay.
ECD: Paul Catmur
ECD: Daniel Barnes
Creatives: Rob Longuet-Higgins, Rob Cook, Bradley Stratton
Producer: Shayna Armstrong
Account director: Jo Cheyne, Meredith Maclean, Luke Farmer
Production company: Juggernaut – Rob Malone
Tanner: Animal Skin Tanning Services Lt
14 Comments
I’m not sure how I feel about this
That’s the first time I’ve seen a tanner in the credits list.
beautifully sick!
Bravo!
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LOVE
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loving
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ANGRY
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Shocking. But not in a good way.
Whatever happened to appetite appeal? The problem with this is that they’ve made a food ad that’s about as unappetizing as it gets. I know Hell are trying to be scary and shocking and crazy and everything, but can’t they make me want to try the pizza?
Technically outside the “rules”. But if advertisers followed the rules all the time things would be boring. Boring is not fun.
Question…said has absolutely got it right. There is absolutely nothing which makes me want to buy this product. Call me old fashioned but advertising is supposed to sell the product. This actually puts me off the product.
Gotta say, I like Barnes Catmur’s stuff.
jesus man – it’s preaching to the converted – a simple announcement : hell has rabbit pizza for easter. which is funny all by itself. appetite appeal? man, it’s 2014. people know what a shredded mammal will look like on a pizza crust – and i doubt they care.
Well I like it. Job number 1, be noticed. Check. Job number 2, be on brand. Check. Apatite appeal? Agreed, not so much, but in this case I’ll make an exception. It’s pizza. I know what it looks like and tastes like. Rabbit pizza? Probably tastes like chicken, but I’ll try one to find out anyway.
Feels a bit done though this kind of outdoor.
What’s with all the fun police in here. It’s Hells Pizza, this kind of thing is right up their alley.
I bet half of you saying “It’s putting me off buying Hells Pizza” don’t eat it anyway.
Adolf Loos, “Grundsätzliches von Adolf Loos,” Adolf Loos (Vienna: 1930), p. 17.
In our world of powerful stimuli and the often irresponsible, commercially motivated love of experimentation for its own sake, there is a great deal that does not establish real communication. For intoxication alone cannot insure lasting communication.