Cirkus NZ creates a series of three animation spots for FedEx via BBDO Singapore/Hong Kong
Working with advertising teams from BBDO Singapore and Hong Kong, FedEx wanted to create a campaign that reached its medium sized business customers.
New Zealand animation house Cirkus jumped on board to produce a series of 3 stop motion miniature meets CGI character spots: ‘Growing Your Business’, ‘Peace of Mind’ and ‘Making Life Easier’.
This series of viral spots depicts business owners and customers in their ‘everyday’ situations, whilst highlighting the benefits of the FedEx tools, including easy access to clearance documents, customs duty estimates and more.
Cirkus’ stop motion guru Norman Yeend created the miniature environments and collaborated closely with animation director, Christian Greet. Yeend executed stop motion camera moves and transition madness and finished up with some lovely 3D design and character animation.
This campaign features multiple characters as per below line up (left) to illustrate Fedex’s global reach.
Animation/Art Director: Juggler, Christian Greet.
Animation Director Stop Motion: Flea, Norman Yeend
Storyboard and Design: Chan Ghee Leow
Modeling, texturing and rendering: Mat Monro, Human Cannonball, Romain Borrel. Juggler, Christian Greet. Animation: Joe Helmore, Hugo Garcia, Mauricio Ruiz, Henry Bennet , Laurent Gillot, Claire Courtois. Compositing: Firebreather, Sandesh Codhadu
Producer: Contortionist, Viktoria Fortune.
Agency: BBDO Singapore/Hong Kong.
Agency Creative: Melanie Clancy
Agency Producer: The Delightful, Ann May Chua.