Electricity Authority launches new campaign for WhatsMyNumber.org.nz via Y&R New Zealand
Following a competitive tender earlier this year, the Electricity Authority appointed Y&R NZ as the creative and media agency for ‘WhatsMyNumber.org.nz’.
The first new work for the brand delivered by Y&R was launched over the weekend. The campaign has a distinctive new focus that prompts Kiwis to consider what their annual power savings might really be worth to them.
Says Scott Henderson, creative director – Wellington, Y&R NZ: “When you think about what we go through just to earn our shiny little pennies, it makes a lot of sense to hang onto them. The more value you place on the savings, the more reason you’ve got to take a couple of minutes and check your power deal.”
The campaign – that includes TV, outdoor, digital and ambient advertising – focuses on how simple, quick and easy it is to check your potential savings. As part of the campaign development, the ‘WhatsMyNumber’ website has undergone a refresh with some new functionality to further improve the user experience.
Says Todd Collings, programme and procurement manager, Electricity Authority: “We’re very proud of the new work and we are confident it will bring some fresh new energy to ‘WhatsMyNumber’.”
Agency: Y&R NZ
CCO: Josh Moore
Creative Director / Writer: Scott Henderson
Art Director: Lisa Dupre
Ideas Director: Jason Wells
Head Producer: Christina Hazard
Head of Motion Graphics: Michael Frogley
Executive Digital Producer: Bruce Murray
Senior Account Manager: Charlie Lee
Senior Media Planner: Kate Thomson
Production Company: Robber’s Dog
Director: Luke Shanahan
Managing Director: George Mackenzie
Executive Producer: Mark Foster
Editor: Tim Mauger
Post production: Blockhead
Sound design: Franklin Rd – Shane Taupiri
6 Comments
casting and performance is golden. Both very well executed. nice one.
I like spots with evil children in em’. But office is tops.
Funny.
well done scott, lisa and steiny.
they seem to work quite well in adland – good luck in the real world.
I work in retail and have a horrible boss, works for me
very stylish (and dark) for a government client – and for Y and R.