New World introduces quirky new characters in latest TV spots via Colenso BBDO New Zealand
Last year, New World introduced its Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.
But for the latest round of its Fresh Every Day campaign via Colenso BBDO, it has created two spots that highlight the known and not-so-known benefits of using The Daily Baker and The Fruit & Vege Pro.
Says Jules Lloyd, Foodstuffs group brand directory: “It is really exciting to be able to push the boundaries and evolve the campaign to a new level. These new, fresh stories and characters have allowed us to introduce even more comedy and fun into our series of ads. Our people are core to New World’s success and once again, real staff, are central to these ads, showing their expertise and desire to deliver the best for our customers.”
Says Steve Cochran, executive creative director at Colenso: “I get asked how we get work like this through for a supermarket? The answer isn’t simply by having a client that buys it. It’s by having a client who demands and encourages it. That means we’re always looking forward to the next brief… and that’s a great space to be in.”
Directed by Nick Ball and produced by Finch the spots tell two stories about two very different customers. There’s Lance and Natasha, who after months of flirting at work have finally set a date for dinner. Only Natasha makes an unexpected announcement that sends Lance in to a panic. And there’s Jacqui Jones, a real estate agent who’ll use any trick in the book to sell a house.
Says Ball: “Rad client, ripper agency, proper good creatives and a song from Wayne’s World. It kinda doesn’t get better than that.”
The ads will play on TV, online and in cinemas.
Agency: Colenso BBDO
ECD: Steve Cochran
Creative: Beth O’Brien
Creative: Oriel Davis-Lyons
General Manager/Business Lead: Scott Coldham
Account Director: Katherine Sliper
Head of Broadcast: Jen Storey
Client: Foodstuffs NZ (New World)
Group General Manager Marketing: Steve Bayliss
Group Brand Director: Jules Lloyd
Senior Brand Manager: Denise Goodwin
Brand and Sponsorship Manager: Melissa Myocevich
Production Company: FINCH
Director: Nick Ball
Producer: Andy Mauger
Executive Producer: Karen Bryson
Sound Design: Shane Taipari – Franklin Rd
Music Licensing: Jonathan Hughes – Franklin Rd
DOP: Crighton Bone
Production Designer: Neville Stevenson
Editor: Tim Mauger
Post Production (VFX Co.): Blockhead
Colourist: Pete Ritchie
Casting: Catch – Joe Fisher
33 Comments
Nice work, very well done all. Don’t take this the wrong way but is this the 12th job in a row for Finch/Colenso? Not bitter just concerned.
The yam one best thing on television. So good! Killer track.
So the BK carnivore has become a New World herbivore
https://www.youtube.com/watch?v=QLVzPoyt6bI
At least 12 in a row. No point worrying about it. Finch does Colenso’s work. End of.
Finch get great results for a great price and ultimately those are the two things that matter in this industry.
Enjoyed the spots but they seem a bit of a sudden absurdist shift for the NW brand.
I disagree with Yebs. The daily baker is the best thing on TV.
you have used the same technique as Export 33 with the same talent from the BK ad…..you should refund some of your creative development fee.
Love it!
Quirky.
Finch see everything out of Colenso
Support local Nick and Nick.
There are other film companies have quality directors and smart producers who never get a look in there. These are good spots BTW.
the reason finch can deliver a great price is because they can bank on every job out of colenso.
so finch are the only prod company in town who can deliver a good result for a good price?…really?
Did it occur to anyone that finch being the #1 production company in Australasia would be at the top of the supplier list for the #1 agency in the world? It’s not rocket science, it’s just good business which is reaping amazing results.
why don’t you just try harder, be better and beat them?
Great creative. Love it. Including key creative input from the actors in these pieces – they deserve a mention in the credits, surely. Want to mention them now?
when the usual anonymous trolls have to complain about which production company they used rather than the usual casting of aspersions on the work itself.
Some of the jobs dont even get pitched out. Hard to compete with that?
that yam thing is the best ad of the year. best ad in a long time. fucking hats off. congrats to all
Sitting here in Oz, where “down down” & “cheap cheap” are the ad ideas of our two supermarket chains, this makes me deeply homesick. Well played, everyone involved.
Why would they want to shift when this is the end result? i.e., if they’re producing awesome work why would they want to change anything?
If it’s not broke…
These are ads for ad people. Yes, different for the category, but after Little Shop an absolute brand hand-brake slide.
the high end supermarket for freaks
Man, what do campaigns have to do to catch a break on this blog? I just watched ’em thinking yes, yes, a talking yam? Fuck YES. Then I scrolled down to read this rubbish thread. Any idiot can see these are wicked. Wicked for the category, wicked for the agency.
Credit due. Nice one guys.
best thing on television? nah. nah. not really.
Great work guys. Love it!
But latest V with Finch woeful-they still got that gig too. Good or bad they get the job every time.
Yaaaaaaaaaaaaaaaaaaaaaaaaaaaaay Finch!
God the comments section on this blog is (unbelievably) getting even worse than usual.
Production companies, if you want to win work from agencies, perhaps try upping your game or lowering your prices. It’s not rocket science.
As for the actual ads that should be being discussed in this thread, bravo. Makes me realise I should probably be letting my agency take a few more creative chances!
Finch are OGs, that’s why they get the jobs. And this is awesome.
Advertising is so awful. Finch are masters of the PR shmooze. It’s who you have dinner with and get drunk with. Just finding this out.
I don’t drink much so thats bad for me.
Quote of the year: “an absolute brand hand-brake slide”