DDB NZ reviews successes of latest initiative; an in-house content production unit called ‘Maker’
Six months after launch, DDB’s dedicated, in-house content production unit, Maker, designed to create quick turnaround, digital content for clients is proving a big success and experiencing increasing demand.
DDB CEO, Justin Mowday, says DDB has formalised its approach to content production and established a dedicated facility to meet the work we’re being commissioned to do on a more frequent basis.
Says Mowday: “Our clients want thoughtful, relevant and shareable content produced swiftly and more affordably but of a similar quality to TV production. DDB is a leader in creating content and the amount of client work that has gone through Maker, and in the pipeline, is testament to this.”
Since its inception, Maker has produced a strong body of work including content for ‘We Compost Weekend’, Westpac’s ‘Giving Tree’, McDonald’s ‘Our Food Your Questions’ and real-time coverage of William Trubridge’s live-dive attempt thanks to Steinlager Pure.
TV producer, Kate Moses, was brought on-board to head up Maker and is thrilled with its success to date.
Says Moses: “In a new connected, digital and social world we often want to create lower-cost content for a campaign for non-TV channels like a ‘making-of’ film, extra footage of people engaging with a campaign, a script that will live in the digital space or educational films for staff. In addition to this, client demand for content for social media and online continues to grow.
“Maker does exactly this – it makes the content that helps brands engage with their audiences almost immediately, often at a lower-cost than a traditional TV production process.”
Maker Showreel:
5 Comments
Ouroboros is the name of the snake that eats itself right?
And who cares?
It’s just another way of bringing production in-house, and getting paid twice.
Has Silk been shown the glass door? Anyone know?
No, Silk is still there, just called TVP.
Still run by the same team, and still operating in the same manner charging excessively .