The Vodafone Warriors ignite the pride of NZ in ‘We are all Warriors’ campaign via Special Group
Special Group and the Vodafone Warriors have unveiled a brand new campaign to ignite the pride in a nation of loyal followers.
The concept “We are all warriors” unites the nation with the team, one tribe taking on the 15 Australian teams that make up the NRL Premiership. The 45″ television commercial stars no actors – just season members, the players themselves, and cameos from Ladi6 and Sid Diamond.
The campaign includes press, outdoor and digital – all bringing to life the core thought of ‘a nation of warriors’.
This is followed by a retail campaign designed to get Kiwis off the couch and to a live game by inviting them to ‘leave their home and come to ours.’ And introduces a ‘flexi-pass’ – any 3 home games for $60. The campaign rolls out across TV, radio, outdoor, press & digital.
Says Kimberley Ragan, creative director, Special Group: “It’s been a privilege to be involved in a campaign that celebrates the fans and gives our only NRL Premiership team the respect that they deserve as truly professional athletes. After all, it’s us against all those Aussie teams.”
Says Jim Doyle, managing director, Vodafone Warriors: “Our members and fans are at the heart of everything that we do. And our 20th anniversary as a club seemed like the appropriate time to pay tribute to their years of loyalty and unwavering support. To create a campaign like this that’s more about them than us, has been a real honour.”
Client/Brand: Vodafone Warriors
Vodafone Warriors Events & Entertainment Manager: Holly Dean
Agency: Special Group
Creative Partner: Tony Bradbourne
Creative Partner: Rob Jack
Creative Director: Maria Devereux
Creative Director: Kimberley Ragan
Head of Production: Nigel Sutton
Managing Partner: Michael Redwood
Account Director: Julia McKee
Senior Account Director: Sam Parsons
Business Director: Amy Phillips
Strategic Director: Teresa Harris
TVC Credits
Production company: 8
Director: Andy Morton
Executive Producer: Katie Millington
DOP: Andrew Stroud
Original Music Composition: Mahuia Bridgman-Cooper
Sound Design: The Coopers
Post Production: Beryl
Photography Credits
Production company: The Collective Force
Photographer: Charles Howells
Producer: Jason Jones
Producer: Sarah Hough
5 Comments
Cringe.
Go watch something else. Credit where credit is due.
It’s just a tired old strategy executed in a Sky Sport sorta way.
Could have been made 15 years ago.
I think the issue is that the ‘Warrior’ pun/idea has been done to death, Special just had the guts to go there again and use it.
Classic testimonial corporate insincerity…easy money lads….nice….
Rather similar to that terrible ANZ cricket poemy tripe.
Best version of “people reading out a mantra/poem/manifesto is still Double Life.
OKTHANKSBYE