Veksner: How big should the packshot be?
March 2 2015, 12:48 pm | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
Disputes about the size of a logo are the most tedious conversations you can possibly have. Personally I’m glad when a brand has a fixed rule about logo size; it eliminates the debate.
But no one seems to have a fixed rule about packshots.
The general principle at many companies seems to be ‘just make it as big as possible’. READ ON…