The Starship Foundation launches new fundraising ad campaign via Republik
The Starship Foundation has launched its latest fundraising ad campaign. This time around, they wanted to remind its national donor base that Starship isn’t just for Aucklanders.
Says Andrew Sims, creative director, Republik: “All too often there’s another tragic story of a Kiwi kid from around the country being rushed to Starship. The power and gravitas of the nightly news reports are undeniable, we just needed Sky, Canwest and TVNZ to put their rivalry to one side and come together for our cause.”
Starship is New Zealand’s only national children’s hospital and has nearly 130,000 patient visits a year, so it’s not surprising that the Starship Foundation need public support to ensure that our kids and their families continue to get the best care and support.
Says Craig Abbott, director, Republik: “There wouldn’t be too many Kiwi families that haven’t had a Starship experience. Whether it’s your child, a niece, nephew, extended family member or friend. When you need it, it’s reassuring to know that world-class, specialist care is available, no matter where you live in NZ.”
Says Sims: “We wanted to create a compelling reason for the entire country to donate. We had to remind the audience that despite Starship’s proximity to Auckland, children from all over New Zealand are treated at Starship.”
Says Brad Clark, chief executive at the Starship Foundation: “This was exactly the type of approach we were looking for. The message needed to come through in an emotive way, while also telling Starship’s national story. The guys at Republik nailed it, we’re really happy with the result.
“We are so grateful to New Zealanders for getting in behind Starship and donating to help our precious kids.”
The Starship appeal is on now, you can help by visiting starship.org.nz/donate and giving today.
Paul Ross Jones – Director
Toybox – Post Production
Liquid Studios – Sound Design
Philippe Lods – Editor
1 Comment
Just wallpaper that won’t get noticed. No new news or reason for anyone to look up from their lap top to see the ad. The same series of pretty hospital shots we have all seen a hundred times.
The funny thing is the most compelling fact was buried in the spiel above. 130,000 kids visit Starship a year. That’s a huge number. Surely that would have had more impact. What would 130,000 kids lined up on a field look like? I’ll tell you what – it would look interesting.