Bay Audiology delivers moments of truth for real Kiwis struggling with hearing loss via Saatchis NZ

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CAROL_941_0008-1_v2_RGB.jpgSaatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the light-bulb moment when someone who’s having a hearing test realises the incredible importance of doing something about their hearing – not just for themselves, but for the people they care about.


In the launch pieces of content, filmed using hidden cameras, we meet Carol Coyne, a mother of two from Auckland, who has had a hereditary hearing impairment probably since birth and Hasan Tezel, a father who has been struggling with hearing loss for the past ten years. Last month Carol and Hasan’s families arranged for them to have a hearing test, where their children delivered a special message for their parents.


Saatchi & Saatchi and director Tim Parsons, filmed Coyne and Tezel’s reactions to the surprising messages and the moment of realisation about the impact their hearing loss was having on their family.

EDDIE_941_0402-1_v2_RGB.jpgSays Jacqueline Tibbotts, marketing director of Bay Audiology: “Hearing loss is something that can affect people at all stages of their life and it can often take years for people to take action, impacting the connection they have with family and friends. We’re very pleased to have been able to help Carol, Hasan and the other people involved in our campaign reconnect with their HASSAN_941_1383-1_v2_RGB.jpgloved ones. We’re extremely grateful to everyone for allowing us to share their stories with New Zealand in a bid to help others who might be struggling with their hearing.”


Says Guy Roberts, joint ECD, Saatchi & Saatchi: “It is an incredibly brave client who says yes to an unscripted idea, using real people, not really knowing what they were going to get. We AYSE_941_0791-1_v2_RGB.jpgthank Jacqueline and her whole team for putting their faith in this campaign and all the incredible people who participated, opening up their homes and lives to us.”

The campaign launched on Sunday evening and will run across TV, social, digital and print.

Subsequent stories will be released over the coming months.

Visit Bay Audiology’s website here.

Client: Amplifon – Bay Audiology

Managing Director: Dean Lawrie

Marketing Director: Jacqueline Tibbotts

Marketing Specialist: Holly Dennison


Creative Agency: Saatchi & Saatchi New Zealand

ECD: Guy Roberts and Corey Chalmers

Creative Director: Terry Williams-Willcock

Creative Director: John Darby

Business Director: Susie Darling

Senior Account Manager: Scott Milat

Head of Content: Jane Oak

Producer: Bridget Bolten-Riley


Production Company: Exposure

Director: Tim Parsons

Producer: Jess Milne

DOP: Duncan Cole

Editor: Sam Brunette

Grade: Dave Gibson

Online: Toybox