42BELOW launches world’s first eco-draft stopper made from real moustaches via Colenso BBDO
This mo season vodka brand 42Below is set to launch the world’s first eco-draft stopper made from real moustaches to help save the world. The concept was created for the Australian market only via Colenso BBDO, New Zealand.
42Below will create the doorstache as a way of reducing mo waste and stopping drafts at the same time, potentially reducing people’s power bill at home.
42Below Mo Harvest Parties will happen across Australia this December, where teams of professional barbers will shave moustaches, and professional grandmas will knit Doorstaches from them before their eyes.
Those who contribute to the Doorstache will be rewarded with a 42Below cocktail.
42Below Mo Havest Parties will be held at the following venues:
- Deathproof, Brisbane: Friday, December 1st
- The Zoo, Brisbane: Friday, December 1st
- Aloha Bar, Broadbeach: Sunday, December 3rd
- Nightjar, Burleigh Head: Sunday, December 3rd
- The Pier, Cairns: Sunday, December 3rd
- Ramblin Rascal Tavern, Sydney: Monday, December 4th
Colenso BBDO, Auckland NZ
Chief Creative Officer: Levi Slavin
Creative Director: Dave Brady
Senior Writer: Matt Williams
Senior Art Director: Freddie Coltart
TV Producer: Catie McDonald
Editor: Craig Murray
Group Business Director: Ahmad Salim
Business Director: James Cummins
Account Manager: Ashlee Harris
6 Comments
Filling that thing with actual crap.
What are you doing?
door stop – save energy – better for planet.
…that’s sh*t
This really makes me hate advertising people. Get off your stupid high horse. FML
Not only is this nonsensical but it was done several years back for a client that made sense
https://www.pinterest.co.uk/pin/155022412148222152/