Mix & Match targets no-nonsense travellers in new ‘Travel. Straight up’ rebrand campaign via 99
99 has partnered with House Of Travel’s pureplay online travel agency Mix & Match to relaunch the Mix & Match brand to New Zealand and target travellers looking for a no-nonsense travel provider.
The rebrand under a new proposition – “Travel. Straight up.” – aims the 9-year-old brand at the culture of the millennially-minded traveller.
Says Kat Sliper, group business director at 99: “We know this audience expect to be able to do everything online and think that every interaction with a brand should be on their own terms.”
Says Jared Isle, digital creative director at 99: “The rebrand looks to play on a no-nonsense approach, with a playful but irreverent tone and visual identity that just tells it how it is, with a healthy dose of attitude and stripped back branding.”
The rebrand which launches with an out of home and digital campaign, extends to a full redesign across all of Mix & Match’s touchpoints including website and app and is designed to address the needs of the audience and give the brand a point of difference versus the other online travel agency brands.
Says Tim Paulsen, director, Mix & Match: “We are super excited about the new brand identity that 99 have developed for us. It gives us a unique point of view and differentiates us versus the international online travel agencies in the market, and also gives people a reason to engage with us, in a way that they haven’t previously.”
Creative & Design: 99
Media: Zenith
Client: House of Travel
Head of E-Commerce: Tim Paulsen
E-Commerse Marketing Manager: Kelsey Walters