TVNZ highlights 1 NEWS’ credentials in newly launched brand campaign via TVNZ Blacksand

TVNZ’s rolling out a major new campaign profiling the work of 1 NEWS at Six, the country’s most watched programme.

A new TVC highlights 1 NEWS’ credentials as the country’s trusted news source. 

Says John Gillespie, head of news and current affairs, TVNZ: “It speaks to the lengths we go to every day to bring New Zealanders the news; the calls we make, the questions we ask, the leads we chase down.

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“The campaign puts a line in the sand about what we stand for – 1 NEWS’s trusted objectivity, credibility and expert analysis.

“I think it’s an important conversation to have with viewers right now. As fake news spreads distrust and disinformation, we’re standing up for the importance of quality journalism. What we do matters now more than ever.

“We go back with our viewers 50 years, to the broadcast of the very first nationally networked TV news bulletin in November 1969. What hasn’t changed in all that time is our commitment to our audiences, and their trust in us to deliver the news that matters.”

Produced inhouse by TVNZ’s marketing and Blacksand teams, the 1 NEWS promo started screening across TVNZ last night. It will be supported with a big radio, digital and outdoor push, with billboards of 1 NEWS’ Jenny-May Clarkson and Paul Hobbs popping up nationally from today.

The campaign will profile different presenters and journalists throughout the year – giving viewers an insight into the dedication and the credentials of the people who work on 1 NEWS.

The country’s most watched programme, 1 NEWS at Six reaches an average audience of 926,400 New Zealanders each day (All People 5+) – and has an average daily reach of 269,100 viewers in the 25-54 age demographic.

Strategy and Creative: TVNZ Blacksand

Production: TVNZ Blacksand

Starcom, Business Manager: Sebastian van Dyk