CivilShare builds awareness in the heart of city construction with new OOH campaign via Hello

CivilShare is on a mission to revolutionise an age-old construction industry. Sparked by the country’s growing landfill problem, brothers Regan and Mike Burke believe they can deliver higher profit for the industry and solve an environmental issue at the same time.

New Zealand agency Hello is helping with the launch of a new digital billboard campaign in the heart of city construction.

Says Regan Burke, CivilShare: “Materials, manpower and machinery are being wasted and landfill remains high on the radar of the government. We want to shake-up our country’s most wasteful industry and jumpstart new progressive thinking.”

CivilShare is a digital marketplace enabling the construction industry to buy, sell, rent, pose questions and post information, all designed to reduce waste and boost profit. The platform brings like-minded people together to trade and talk.

Says Damon O’Leary, Hello: “CivilShare is a great idea that needs to gain traction with site managers and other industry decision makers. So, with all the construction happening downtown, we created a digital billboard campaign surrounding construction sites to reach the right people in the right place, right away. It’s time we change the conversation in construction for good.”

Says Auckland Mayor, Phil Goff: “Landfill, waste and illegal dumping have big environmental consequences and cost ratepayers millions of dollars every year. Council is fully supportive of efforts to reduce waste in the construction industry and backs CivilShare’s mission to reduce the country’s landfills.”

Says Mike Burke, CivilShare: “The platform brings together like-minded people so they can talk, trade or exchange ideas. Civil contractors, construction companies, suppliers, landscapers right through to everyday households now have the ability to trade. The impact of CivilShare will exponentially grow as membership increases and more people start trading throughout the country.”

For more information visit www.civilshare.co.nz.