Grey Joburg’s Fran Luckin’s ADC Pick of the Day is ‘The Truth is Worth it’ via Droga5 and Furlined

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Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…


“Terse, spare storytelling, very economical but very powerful” is how Fran Luckin, chief creative officer of Grey Johannesburg and ADC 98th Annual Awards Advertising judge describes “The Truth Is Worth It”, making it her ADC Awards Pick of the Day.

“Using Texts as Lures, Government Spyware Targets Mexican Journalists and Their Families” So reads a headline from the June 19, 2017 edition of The New York Times. But the journey that led to that headline is an arduous one, increasingly dangerous for members of the press. “The Truth Is Worth It” by Droga5 charts that journey in this dark but revealing spot for the New York Times.