Grey Mexico’s Humberto Polar’s One Show Pick of the Day is Apple’s ‘Welcome Home’ via TBWA/MAL

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Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…


Humberto Polar, CCO of Grey Mexico and One Show 2019 Film judge selected Apple’s “menagerie of color and music” as his One Show 2019 Pick of the Day.

What happens when you bring together the directorial aesthetic of Spike Jonze, the musical stylings of Anderson .Paak and the hypnotic dance moves of FKA twigs? You get “Welcome Home” a glorious four-minute video for Apple’s HomePod speaker, created by TBWAMedia Arts Lab in Los Angeles.