BSSP’s Matthew Curry’s One Show Pick of the Day is Apple ‘Selfies on iPhone X’ via TBWAMAL, LA

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Judging of The One Show and ADC 98th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, The One Club for Creativity is posting a brief “Pick of the Day” video interview, which CB will showcase over the next few weeks of judging. All told, about 150 top creative leaders from around the world will join them for judging in Punta Cana and New York…

Matthew Curry, CCO of BSSP in San Francisco and One Show 2019 Film judge liked how the spot made the culture of vanity seem okay, and thus made it his Pick of the Day. Or is that the greatest pick of all time?

Muhammad Ali was arguably the greatest boxer of all time. Just ask Muhammad Ali. The legendary pugilist is as known for his colorful braggadocio as he is for his in-ring talent, and so it makes sense for the man who told the world how pretty he is to be the voice track for “Selfies on iPhone X” by TBWAMedia Arts Lab in Los Angeles.