Mazda has signed a sponsorship deal with the New Zealand Vodafone Warriors which sees them team up for the 2019 season. And 99 are letting fans know about it. The work highlights how this new sponsorship is more than a logo on a shirt. The two brands align philosophically; sharing a challenger spirit and a belief in constantly striving for better. Print and film executions will help fans make sense of the partnership and give Mazda a launchpad for the rest of the year’s activity.
Says Glenn Harris, general manager sales and marketing, Mazda New Zealand: “The New Zealand Warriors are more than just a footy club, their business is sports entertainment. You just need to go to a game to feel that. As a longtime fan of the Warriors, it’s clear to me that they’re a team with a challenger spirit. Their belief in what they can achieve never fades. It’s a mindset we at Mazda also share.”
Mick Stalker, executive creative director 99 is the first to admit he knows little to nothing about rugby league but finds it easy to recognise the parallels between the two brands.
Says Stalker: “Both brands respond to competition in the same way; with ingenuity, passion, and expertise. They both have a history of digging in and trying new ways to win, a belief in better.”
A launch involving social activity, print and an online film, draws compelling similarities between the two.
Says Harris: “Their grit and determination sees them continue to raise the bar in a highly competitive competition. Ours keeping us moving forward to deliver excellence in design, technology and safety. We play very different games, but we play them the same way.”
With the passion on both sides of the sponsorship, it promises to be a powerful partnership.