House of Travel has just launched its third commercial ‘Passport’ in its new and ongoing brand campaign, which first launched in early February.
The Better Together campaign has seen House of Travel have an increase in enquiries of 70% compared with same time in 2018.
Says Mark O’Donnell, CEO, House of Travel: “We knew that by telling true stories we had created a strong and compelling campaign which would bring new customers through the door – but a 70% increase in less than two months is far more than we anticipated.”
Based on a classic true story where the consultant solved the forgotten passport problem for a client minutes before the plane was due to take off – saving them from missing a connection and their cruise which would have cost thousands extra.
Again, the message highlights what good sense it is to work with a travel consultant and how they are with you every step of the way.
Says O’Donnell: “A travel consultant’s involvement doesn’t end once you have booked your holiday, at House of Travel we have your back 24/7. Our consultants are here to help provide stress-free holidays and support travellers as best they can if they find themselves in a tricky travel situation.”
And yes, the consultant did actually have to retrieve the passport that had been left in the copier.
Created by Roy Meares working with Gregor Nicholas and Flying Fish, the intrepid Lucy as the face of House of Travel – again comes to the rescue.
The commercials are backed by print, cinema, digital and outdoor.
Client: House of Travel
Chris Paulsen – Founder and Executive Chairman
Mark O’Donnell – CEO
Celeste Ryall – Customer Engagement Director
Tim Paulsen – Ecommerce and Digital Channels Director
Marissa Kirkham – Communications and Sponsorship Manager
Agency: House of Travel
Roy Meares – Creative Director
Jackie Clark – Executive Producer / Campaign Manager
Lizzie Brett – Senior Account Director / Brand Implementation Manager
Julie Darlow – Strategist
Angela Griffen – Brand PR
Flying Fish – Production Company
James Moore – Executive Producer
Gregor Nicholas – Director
Penelope Sinclair – Producer
DOP – Marty Williams
Neville Stevenson – Production Designer
Lisa Kissin – Production Manager
Catch Casting – Casting
Alex O’Shaughnessy – Offline Editor
Leon Woods – Online editor / post FX
Tom Meares – Colourist
MANDY – Post Production
Clive Broughton / Factory Studios – Audio Post Production
Peter van der Fluit /Liquid Studios – Original Music
Alastair Guthrie – Stills Photographer