M&C Saatchi New Zealand’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.
The campaign, which has rolled out across TV, out-of-home, digital, social and in-store, brings to life the wonderful spirit of Easter; the sense of freedom and fun, with food at its heart.
The executions of the work reflect the many and varied occasions of Easter to show how Kiwis get their Easter on and the ways Countdown can help in creating these moments.
Says Paul Hankinson, executive creative director, Greenhouse New Zealand: “Easter is an awesome time of year. It’s the longest weekend on the calendar. Four days of freedom; a chance to do whatever you want. Some will stay in, cook up a storm and get the whole whanau round. Others will hit the road and get away from it all.”
Says Debra Brooks, head of brand marketing, Countdown: “We all do our Easter differently and this campaign perfectly captures that wonderful Easter spirit reflecting all the different ways Kiwis get their Easter on.”
GM Marketing for Countdown: Jo Rose
Head of Brand Marketing for Countdown: Debra Brooks
Senior Brand Manager for Countdown: Katja Green
Creative Partner: Tom McFarlane
Executive Creative Director: Paul Hankinson
Creative Director/Copywriter: Ben Stainlay
Head of Visual Communications: Ant Larcombe
Agency Producer: Liz Rosby/Esther Watkins
Group Account Director: Carly Pratt
Account Director: Sabrina Hemmingson-Jensen
Director: Rob Sarkies
Producer: Julie Elstone
DOP: Andrew Stroud
Post: Offline Phillippe Lods
Music Licensing: Jonathan Mihaljevich, Franklin Road
Re-record of track: Peter van der Fluit, Liquid Studios
Producer: Tamara O’Neill, Liquid Studios