New Zealand has scored three Golds, three Silvers and seven Bronzes at the APAC Effie Awards. The winners were announced last night at the Awards Gala held at the Four Seasons Hotel, Singapore and attended by some 200 marketing professionals. A total of 79 metals were presented – 1 Grand Effie, 18 Golds, 23 Silvers and 37 Bronzes.
DDB New Zealand picked up two Golds for Netsafe Re:scam, which also scored a Silver and BC&F Dentsu secured a Gold for November Foundation ‘The Face of Change’, which also scored a Bronze. BC&F Dentsu also nabbed two Bronzes for Meridian Energy ‘Declaring War on Norway’ and one for Tower Insurance ‘How Tower Simplified Insurance’.
DDB New Zealand also secured two Silvers for NZ Lotteries ‘Lotto: Imagine’.
Colenso BBDO picked up three Bronze Awards for Spark New Zealand ‘Kupu’, Spark New Zealand ‘Little Can Be Huge’ and Pedigree ‘SelfieSTIX’.
Says Rupert Price, chief strategy officer, DDB NZ: “We’re incredibly proud to be named in the top three most effective agencies in Asia Pacific. This is such a high-performing region when it comes to effective creativity, so to receive this particular honour is a very big deal. While it’s always nice to win awards, we know our clients care most about results that drive growth for their business, and this recognition comes off the back of campaigns that have truly delivered in that respect.”
Ogilvy emerged victorious after being crowned Agency Network of the Year.
The Grand Effie or the Best in Show was also nabbed by Ogilvy India and client Vodafone for their case “Vodafone Sakhi” – a mobile based safety service dedicated to protecting Women’s Privacy through private number recharges. Vodafone Sakhi was developed in response to the prevalent social issue of sexual harassment through mobile phones in India.
Their wins helped Vodafone attain the Brand of the Year and attain 2nd place for the Marketer of the Year. Ogilvy India also clinched the Agency of the Year.
Ogilvy took home a grand total of 18 metals, consisting of 1 Grand Effie, 6 Golds, 4 Silvers and 7 Bronzes, which contributed to their count for the network of the year.
Presented for the first time, the Independent Agency of the Year award was awarded to KOO-KI, gaining credits for the case “Oyster Kanji Dictation” for their client Hiroshima Prefecture.
India Led the metal count for countries with 14 Metals and 1 Grand Effie. In second and third place respectively was Australia with 14 metals and New Zealand with 13 metals.
Says Charles Cadell, chairman of the APAC Effie Awards 2019: “We saw that the Asian pursuit of excellence has not slowed. This year, we saw many markets performing better compared to last year. It is clear that marketing excellence in Asia is at last becoming more broad-based in its choice of habitat – not least driven by the new digital and social platforms in which our region often leads the world.”
The Special Awards are given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists. This year’s Special Awards Winners were: