Shopper activation agency, Raydar, has launched a brand awareness campaign for Simply Squeezed, using a range of short-form content pieces.
The campaign plays on humorous scenarios where Simply Squeezed fits into everyday Kiwi lives One 15” hero range spot and three 6” bumpers have been released across TVNZ OnDemand, YouTube and social with outdoor and shopper support to follow.
Born in the Hawke’s Bay in 1991, Simply Squeezed is synonymous with Kiwi ingenuity, combining the best fruit and vegetables to produce a range of chilled premium juices and smoothies made right here in New Zealand.
Says Michael Godfrey, group business director, Raydar “Kiwis love Simply Squeezed, but brand recognition and cut-through on shelf has recently been a struggle.
“The work developed by our team starts to build an emotional connection with the consumer and engagement with the Simply Squeezed brand.”
Says Aaron Taylor, head of creative at Raydar: “The idea for the campaign came from the benefits of the juices themselves.
“They’re made to taste good and be good for you in different ways. So, we wanted each spot to play to moments when we need a little squeeze to pick us up and make us feel good.”
Angela Monro, Frucor Suntory
Natalie Johnson, Frucor Suntory
Cory Hodges, Frucor Suntory
Head of Creative: Aaron Taylor, Raydar
Copywriter: Liam Crerar, Raydar
Art Director: Steve Charlton, Raydar
Group Business Director: Michael Godfrey, Raydar
Production Company: The Workshop
Producer: Sara Alison, The Workshop
Director: Grégoire Aubourg, The Workshop