Kiwi Property and 99 have launched a brand-new campaign for Sylvia Park.
Having already established ‘Wear It Your Way’ as Kiwi Property’s overarching brand for their fashion offering, this new campaign created by 99 for Sylvia Park builds on the momentum and encourages people to explore their individual style and showcase their unique take on life through fashion.
Says Jo Allen, marketing manager, Kiwi Property: “This campaign is about celebrating individual style and doing things differently. And Sylvia Park’s complete fashion offering allows you to do just that.”
The video shows a model striking a dynamic pose who throughout the spot ‘sheds’ layers of clothing. The video is accompanied by a recording of philosopher Allan Watts’ Onion Chant.
Says Mick Stalker, ECD, 99: “Anyone can put on a hat, throw on a scarf, or rock a crazy leather jacket, but no one can wear it like you. This Autumn/Winter articulation of ‘Wear It Your Way’ allowed us to get a little more philosophical.”
Sylvia Park has the most comprehensive fashion offering of any shopping centre in New Zealand. Showcasing exciting trends and looks of the Autumn/Winter 2019 season, this campaign encourages people to explore the range of stores on offer and create their own unique outfit and look.
The campaign consists of a 30 second video featured online and in cinema, and will be supported by billboards, bus sides and digital banners.
99: Creative & Design departments
Media: The family
Client: Jo Allen, Marketing Manager – Sylvia Park, Kiwi Property