True appoints former Y&R NZ ECD Tim Huse to newly-created executive CD role and launches new campaign for Griffins Snax Crunches

True appoints former Y&R NZ ECD Tim Huse to newly-created executive CD role and launches new campaign for Griffins Snax Crunches

New Zealand independent agency True has appointed internationally awarded creative Tim Huse (right) to the newly created role of executive creative director.


Huse joins True after 18 months as ECD at Y&R New Zealand and creative director roles at TBWA, Saatchi’s NZ and Sugar.

True founder and chief creative officer, Craig Pethybridge (left), says the decision to bring on an ECD followed the agency’s sustained growth and new account wins including; Southern Cross, Kiwi Experience, Tamaki Regeneration Company, Red Bull Organics and Orion Health’s Rhapsody business.

Says Pethybridge: “We’re thrilled to be welcoming a talent of Tim’s calibre on board. We’ve had a cracking eighteen months and Tim’s appointment to this new role signals our continued growth and continual evolution as an agency.

“He’s a proven creative leader, literally as he’s been here six months and we share a huge passion to further our creative reputation and grow the department. There’s a wealth of potential within our client base and the department respectively and I’m excited by the prospect of what we can achieve together in the coming years. What’s more he’s a lovely bloke with an arid sense of humour, so he’s going to fit in beautifully.”

Says Huse: “I’m thrilled to have joined the team at True. The agency is very fortunate to work with some of the best brands in New Zealand and there’s a real sense of momentum about the place. I’m very excited about a number of projects we have underway and can’t wait to share the work that’s going to be produced.”

Huse recently worked on the new campaign for Griffins Snax Crunches.

True’s managing director, Steve Kane, says Tim’s thoughtful approach to solving client’s business challenges through creative thinking is the perfect fit with True’s clients.

Says Kane: “I’ve had the pleasure of working with Tim at both Y&R and TBWA and have relished his collaborative approach and strategic problem solving. He’s considered, commercially minded and very humble for someone so tall. I am in no doubt that his contribution to our culture and creative product will be immeasurable.”

Tim Huse – Executive Creative Director, Copywriter and Art Director
Abby Venter – Senior Project Director
Casey King – Senior Producer
Ruby Gregory – Project Manager

Tracey Seager – Marketing & Innovation Director
Hannah McKee – Marketing Manager
Jodie Keenan – Senior Brand Manager

Jamie Lawrence – Director
Dan Higgins – Producer
DoP – Aaron Morton