Clemenger BBDO creative JP Twaalfhoven is one of only five shortlisted throughout the world to be invited to pitch their Side Hustle live on stage at global creative festival, D&AD.
Clemenger BBDO ECD Brigid Alkema says it’s a demonstration of the Clemenger team’s ethos: “We build our team to provoke greatness in everything they put their minds to. And JP’s proven it doesn’t stop within our walls.”
Open for the first time this year, D&AD’s Side Hustle competition was open to any professional working full time in the creative industries with a – surprise – hustle on the side.
Twaalfhoven will be up on-stage pitching KYT. Short for ‘Keeping You Together’, KYT unites fashion and function by providing a design-led option for the 42 million Type 1 Diabetics throughout the world to carry their life-saving medical equipment discreetly.
The idea stemmed from his partner and co-founder Bridget Scanlan’s own Type 1 diagnosis eight years ago.
Says Twaalfhoven: “Having been alongside her every step of the way, I’ve seen how life-changing a chronic illness can be. I looked for a product like KYT at the time to help make things easier, but no joy. Enter the lightbulb. All these years later, we’re stoked to be able to fill a need that wasn’t there early on for Bridget.”
Launching almost a year ago, KYT has already sent bags to customers around the globe. Phase two is already underway, with new styles for both men and women set to launch via a Kickstarter campaign later in the year. The nod at D&AD follows on from KYT pulling a silver pin at last year’s Best Awards.
Says Twaalfhoven: “My four years at Clems has taught me plenty that’s helped get KYT off the ground. And likewise, diving into KYT has given me tools that are a huge help in the day job, too.”
Pitch day is May 22. It’s PechaKucha style, made up of 20 slides at 20 seconds each, followed by question time with a panel of industry judges in front of an audience of potential business mentors and investors.
Says Alkema: “JP, the Clems team will be gunning for you back here.”
See the other Side Hustlers here.