Extra Gum launches ‘Extra Pep Talks’ ~ a voice assistant-based tool used to train humans in difficult conversations via Colenso BBDO
Extra Gum, via Colenso BBDO, has launched Extra Pep Talks, a voice-assistant-based conversation tool that is designed to build confidence.
Aimed at generations who have become more comfortable conversing via text than in person, the platform compliments Extra Gum’s “Time to Shine” brand positioning by letting people practice hard-to-have conversations. Every conversation housed within the tech is inspired by commonly searched topics – asking for a raise, asking someone on a date, breaking up with someone, negotiating a bargain and asking a flatmate to move out.
Says Max McKeon, creative director, Colenso BBDO: “The voice-led AI was able to recognise thousands of phrases. Each time a human responds, they are helping to build the AI’s conversation skills. The result: almost infinite unique conversations between human and robot.”
Says Tatyana Dickson, senior brand manager, Wrigley Confectionery: “Extra Pep Talks is a technology first for mobile browser-based voice assistants. We’ve worked with Colenso to create bespoke experiences which challenged users to talk their way out of some pretty awkward situations. The overall experience builds confidence in conversation and will increase brand awareness with our under 35 year old audience.”
And for a little extra confidence, people were given a voucher for Extra gum upon completion of every conversation.
Putting off a tough conversation of your own? Get confident at ExtraPepTalks.com.
Client: Mars NZ
Marketing Manager: Nicole Villari
Senior Brand Manager: Tatyana Dickson
Brand Manager: Catherine Martindale
Agency: Colenso BBDO
Production Company: Eight
Director: Jamie Lawrence
Sound Design: Franklin Road