Podcasts are one of the fastest growing pieces of the marketing puzzle. One of the main reasons – audio can be a secondary activity, so you can feast your ears on podcasts whilst you’re cooking, walking the dog, commuting to work – the list goes on.
In Episode 21 of Colenso BBDO’s ‘Love This’ podcast, Beth O’Brien, creative group head and Joe Carter, communications director talk to Clive Ormerod, chief marketing officer at Les Mills.
There wasn’t much that Ormerod didn’t cover in this 44-minute interview, with a specific focus on the future state of marketing in New Zealand, why he decided to shift from Nike to Spark to Les Mills, and why pushing creative boundaries and getting out of your comfort zone are imperative to commercial and career success.
Next week, Carter and O’Brien will be sitting down with James McGrath, creative chairman at Clemenger BBDO and Tiffany Rolfe, EVP US chief creative officer at R/GA.
If you have any questions for McGrath or Rolfe, please drop them in the comments below.
Joe Carter – Communications Director, Colenso BBDO
Beth O’Brien – Creative Group Head, Colenso BBDO
Luke Urquhart – Editor, Colenso BBDO