KingSt captures the essence of Rotorua in newly launched campaign for Destination Rotorua

Waikato-Bay of Plenty agency KingSt Advertising and Marketing has unveiled its latest round of work for Destination Rotorua.

 

Shot across six days, KingSt aimed to highlight the rich and moving experiences that can be found in Rotorua, thanks to its connection with the natural world. The Destination video was directed by UK-based Kiwi Daniel Nikolaison, who captured the essence of what makes Rotorua a unique destination to visit and live in.

Using a mix of local talent and people visiting the destination, the story follows several groups and individuals as they experience the diverse range of activities available in Rotorua, from sunrise to sunset.

The video also offers an aural experience unique to Rotorua, utilising a newly composed track which was developed specifically for this project by Rotorua-based percussion musician Michael Barker.

The music was infused with a range of Māori vocal elements, performed by 17-year-old Wharerakau Stirling from Palmerston North and her uncle, Rotorua local Inia Maxwell.

A member of the Te Arawa iwi, he also features in the video with his son, performing a taiaha demonstration, and served as the cultural advisor on the project, to ensure the values of kaitiakitanga and manaakitanga were represented throughout.

The end result is a moving and emotive Destination story that has received great feedback from the client and their stakeholders.

Production Company: Landfall Media
Director/Director of Photography: Daniel Nikolaison
Producer: Anna Stuart
Composer: Michael Barker
Group Director: Tim Paton
Account Director: Sally Hickson
Creative Lead: James Cleary
Cultural Liaison: Inia Maxwell