99 expands into brand experience; Danielle Barclay joins as Director of Experience Design, Craig McKay joins as Head of Applied Technology
99, the reinvented agency who brings together the science of customer insight with the art of creativity, has now added two new creative strings to their bow to provide their customers a new breed full service model.
Danielle Barclay has joined as Director of Experience Design to lead the brand experience offer, bringing together architecture and interiors with interactive technology in order to deliver a seamless experience to customers in physical spaces.
Previously MD of Designworks brand experience practice as well as leading retail interiors and experiential agencies in Australia, Barclay brings over 15 years global experience in the field and will lead the offer as both a strategist and designer.
Craig McKay has also joined as Head of Applied Technology with over 10 years global interactive design experience. Over the past 4 years Craig has lead teams of developers and creative technologists delivering experiences around the world.
McKay specialises in connecting creative ideas with emerging technologies and works end to end from user experience design through to delivery and interaction analysis.
The pair first worked together at DDB NZ in 2007 when Danielle established the agencies first retail experience offer known as Retail Engine. They then went on to work for TRO, the UK’s largest experiential agency, launching it in Australia and working with bluechip clients including Google, Telstra, BMW and Samsung.
“Craig and I both believe in the power to transform retail stores into extraordinary experiences by blending interior design with interactive technology and its great to be working together again,” says Barclay.
Managing Director Troy Fuller said the agency is excited to be able to continue to translate customer insight into ideas that deliver great customer experiences across all key touchpoints.
Says Fuller: “There is a significant shift in retail away from tell and sell to experience and connect and 99 understands this better than any other agency in New Zealand right now and is best placed to deliver great customer experience for our clients.”
Since joining 99, Danielle and Craig have been part of delivering a number of key projects including Spotify experience kiosks for Spark, Mazda Game Face AR experience as well as leading the design of instore experiences for the new Spark concept stores launching later this year.