MBM hires Cath Hamilton as investment director; Nicky Greville joins as client service director

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MBM hires Cath Hamilton as investment director; Nicky Greville joins as client service director

MBM is excited about some new talent on the bench – calling out a crew which now has even more depth to deal with continued strong growth over the last few months.


Catherine Hamilton (left) joins MBM as investment director. Previously national trading director at VMLY&R, Hamilton takes charge of the agency’s media trading.

Says Sean McCready, managing partner at MBM: “This is the third time I’ve hired Cath having worked with her at Clemenger BBDO and Y&R. She’s an absolute star and, I believe, the best investment director in New Zealand and it’s great to have her on board. With MBM’s media buying reaching substantial levels, the time was right to add her exceptional talent to the roster and our decision is already paying off for our clients.”

Joining Hamilton on the management team is Nicky Greville (right) who started as client service director in May. Greville also comes from VMLY&R where she was general Manager media. Prior to Y&R she was strategy director at PHD. With a slew of awards and having managed a stellar cast of clients, Greville brings her considerable strategic media chops to MBM, working across a large portfolio of accounts.

Says McCready: “While a relatively new Mum herself, initially Nicky takes on Penelope Brown’s responsibilities while she’s on maternity leave, however she will continue in a leadership role at MBM beyond that.

“We are excited to have Nicky on board. She’s very experienced, a great thinker and passionate about doing great work. Her strategic skills and passion for data-led communication fit the MBM ethos really well. Our team is really enjoying working with her.”

MBM continues to shake up the media landscape as one of the largest and most progressive independent agencies. The team delivers day in, day out for some of New Zealand’s leading brands – and perhaps their success is down to some strong, strategic appointments joining a team which is already committed to doing things in a universally different way.