Trade Me, New Zealand’s leading online marketplace and classified advertising platform, has chosen to partner with Clemenger Group agencies – Clemenger BBDO Wellington and Colenso BBDO Auckland – after a competitive pitch.
The account will be led by a team of dedicated and diverse talent across both Clemenger BBDO and Colenso BBDO, and will be connected by Perceptive, the Group’s intelligence agency who already work with Trade Me. Together, they’ll be responsible for delivering strategic, brand, e-commerce and communications across all of Trade Me’s business.
Says Regan Savage, acting chief customer officer and marketing director, Trade Me: “Clemenger BBDO and Colenso BBDO are a formidable team and they offer depth and creativity to our marketing teams in both Auckland and Wellington. We were impressed with the individuals’ experience, perspectives and enthusiasm for Trade Me, but also how they came together as a team. It’s clear they have great creative pedigree, with a strong grasp on accountability and achieving great business outcomes.”
Says Brett Hoskin, managing director, Clemenger BBDO Wellington: “It’s great that we can bring our considerable brand and behaviour change experience to bear on such an iconic brand. We relish the challenge of taking on the global behemoths and showing them what us Kiwis are capable of.”
Media agency MBM continues its relationship with Trade Me. The Clemenger partnership begins immediately.