Mazda has marked the launch of the all-new Mazda3 with a new campaign developed by 99.
The seventh generation of Mazda3 heralds the addition of world class audio, safety features and unprecedented style. It’s Mazda3 but not as you’ve seen it before. This new iteration is like nothing else on the road, with its reduction in lines and the way light plays off its body. There’s no question the new Mazda3 is a real head turner.
99 were charged with creating a campaign that brought this concept of beauty by subtraction to life. To do so, 99 partnered their in-house motion graphics team with music composer, Mahuia Bridgman-Cooper. The result was a seamless mix of vision and sound, using 3D rendering to celebrate the elegance of the light-play across the vehicle and an original composition to create a spot that is more music video than car ad.
Says Mick Stalker, executive creative director, 99: “This was a great example of collaboration with both audio and visual working completely hand in hand. It really gave our motion graphics team a chance to show what they are capable of.”
The campaign’s initial teaser commercial was followed by a launch spot that focused on more than just the stunning lines of the car and unpacked the other beautiful elements of the vehicle. Showing that driving the new generation Mazda is an experience for the mind, body and ears. MediaR Spitfire have ensured high visibility for the campaign with creative TV, Digital and OOH placements.
This exciting launch proves that the beauty of the all-new Mazda3 isn’t just in the eye of the beholder, it’s in the ears, mind and hands as well.
99 Creative and Motion Graphics
Music Composer Mahuia Bridgman-Cooper
Mazda NZ – Glenn Harris Head of Sales and Marketing
Mazda NZ – Terrianne Brown Brand Manager