Enero Group appoints Kiwi expat Gavin Coombes to group chief strategy officer role based in Sydney

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Enero Group appoints Kiwi expat Gavin Coombes to group chief strategy officer role based in Sydney

Enero Group has today announced the appointment of Kiwi expat Gavin Coombes to the newly created role of group chief strategy officer, to be based in Sydney, Australia and effective 1 August 2019.


Says Matthew Melhuish, CEO, Enero: “Our Group is in great shape and on a growth trajectory. We are looking to streamline, evolve and grow and Gavin will play a key role in helping us achieve these goals. Gavin’s experience is hard to match given he has worked in a hands-on capacity across public relations, public affairs, all forms of digital media, direct and database marketing, brand consulting and advertising over a total of 23 years in the Asia-Pacific region.

“Gavin will oversee the implementation of the Group strategy including ongoing integration of Group operating brands and increasing capabilities of each brand. Gavin will be available to strategically support our front-line teams in their key client relationships and assist them in securing major new business opportunities. He will join the Executive team in identifying, securing and on-boarding acquisitions and will also spearhead collaborations with new marketing technologies and strategic partnerships with providers of automation and intelligence.”

Coombes most recently served as president of Edelman Digital for Asia-Pacific, Middle-East and Africa where he was responsible for initiating, assembling and overseeing the company’s marketing services assets in those regions over a five-year period. For the last two of those years, his remit was expanded to include all Edelman Digital assets across Europe. Prior to that, Coombes was Asia-Pacific CEO of Profero (now MullenLowe Profero) and FutureBrand. From the early to mid-2000s he served with Havas, ultimately as head of all marketing services brands for the Asia-Pacific region.

Says Coombes: “Joining Enero brings me close to home in every sense, enabling me to work amongst some of the most talented marketing teams in the world, and helping extend the global reach of Enero. The quality of the Enero people I’ve met, the warmth of their culture and their hunger to win were all really attractive to me. I am excited about evolving the Enero offer and broadening and deepening capabilities across the Group. There is a clear gap in the international market for a next-generation, boutique Group offering strategy, creative and digital services in an integrated way, and Enero is perfectly placed to make a significant impact in this space. I look forward to assisting each agency deliver better outcomes for their clients.”