In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal. Mark Tutssel, The Immortal Awards juror and former executive chairman and global chief creative officer of Leo Burnett, kicks off the series by dipping into the archives and unearthing this classic PlayStation spot…
Sony PlayStation ‘Double Life’ (TBWA London, 1999)
Says Tutssel: “This incredible spot romanticised video gaming and deftly captured its essence – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about. The signature line ‘I have commanded armies and conquered worlds,’ wove itself into the vernacular.
“This ad dared to be different, the storytelling and reflection on escapism is outstanding, it’s timelessly relevant, and entered the realm of pop culture.”Over the years this spot has spawned a genre of its own, but ‘Double Life’ remains unrivalled.”
Mark Tutssel will be judging this year’s Immortal Awards. Entries are now open to all Little Black Book members, so head over to the submissions page to submit your best work. If you aren’t a member of Little Black Book yet, contact Lynchy at firstname.lastname@example.org.