WARC, the global authority on advertising and media effectiveness, has today named the jury line-up for the Best Use of Data category for the WARC Media Awards 2019, an international awards scheme in search of communications planning which has made a positive impact on business results.
Colenso BBDO head of customer experience strategy Belinda Lush has been selected to represent New Zealand on the jury.
This case study competition examines the insight, strategy and analytics that power effective media investment, with the Best Use of Data category recognising the role of data in an effective communications strategy.
The jury panel of 15 client-side and agency-side senior industry professionals will be chaired by Spotify’s Scott Marsden, global head of media, performance and lifecycle marketing. Marsden leads end-to-end strategy and activation for Spotify’s on- and off-platform advertising and communication.
The full jury for the Best Use of Data category, WARC Media Awards 2019, is as follows:
Scott Marsden – Global Head of Media, Performance and Lifecycle Marketing, Spotify – jury chair
Belinda Lush – Head of Customer Experience Strategy, Colenso BBDO
Dana Al-Kutoubi – Head of Strategic Planning, Saudi Arabia, JWT
John Barham – Head of Paid Media and Analytics, ROAST
Lisa Cecchini – Vice President of Media and Analytics, Situation
Deepak Chandran – Head of Insights, YouTube, Google
DuBose Cole – Head of Strategy, VaynerMedia London
Ian Forrester – Senior Vice President, Research & Analytics, Whalar
Nicole Hartnett – Senior Marketing Scientist, Ehrenberg-Bass Institute
Saskia Jones – Data Strategy Director & Partner, BBH
Felicity Long – Managing Director, Connected Execution, MediaCom Global
Aoife Murphy – Executive Strategy Director, Boys + Girls
Luis Navarrete – Head of Global Search Marketing, LEGO Group
Chandler Nguyen – Vice President, Product, APAC, Essence
Benoit Weisser – Chief Strategy Officer, Asia, Regional Capability Lead, Brand Strategy, Ogilvy Asia
Full biographies are available here.
Outlining his expectations from case studies entered in this category, Marsden says: “I’m looking for data used in a way that shows scale and corroborates something. We will want to see a smart approach that has encouraged results.”
The WARC Media Awards, now in their fourth year, are free to enter. Papers submitted as effectiveness case studies are welcomed from any territory and are discipline-neutral and channel-agnostic.
The winners of the Grands Prix and Special Awards across all four categories – Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.
The Special Awards in the Best Use of Data category will be:
Personalisation Award – for the best example of a campaign that used data to segment effectively
The Attribution Award – for the best example of a channel attribution model
Data-Driven Insight Award – for a campaign where data helped to identify the right audience at scale
The closing date for entries is 19 September 2019. More details can be found here.