‘You don’t have to be a hippy to love this kombucha’ – that’s the message from the creators of Everybody’s Kombucha, an inclusive new drink designed for everyone to enjoy.
WAVE Creative Communications Agency is behind the slick, approachable design, bringing to life a drink for consumers who want a healthy soft drink alternative, filled with probiotics.
This month Everybody’s Kombucha has arrived at New World, Pak ’n Save and Four Square stores in the North Island with its Apple, Ginger Lemon and Raspberry flavour offerings.
It is one of the first kombucha brands in the market that doesn’t need to be refrigerated, and comes with an everyday price, that everyone will love.
Says Craig Parker, creative director, WAVE Creative Communications Agency: “Since its origins, Kombucha has felt alienating. With its eastern visuals and health benefits it has traditionally been viewed as ‘niche’ or for the elite. We wanted to create a brand that would fly in the face of this.”
Bay of Plenty full-service agency, WAVE Creative Communications, rose to the task, set by Natural Sugars New Zealand Ltd, to develop a brand that would appeal to everyone.
Says Parker: “We created a brand that held on to the great qualities of kombucha but removed the exclusivity. We created a brand for everyone to enjoy.”
Everybody’s Kombucha is made and bottled in Tauranga from local and imported ingredients.
Says Andrew Friedlieb, growth manager, Natural Sugars: “This is the first kombucha that actually tastes good, that’s not made in someone’s shed. Our goal is to create beverages which are good for everyone, without compromising on taste.”
Everybody’s Kombucha is available in selected retail outlets in the North Island now at RRP $7.99 for a 4-pack.