Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Tim Pashen, creative director at Hjaltelin Stahl, Copenhagen.
Winner: Reebok ‘Nails‘. Cardi B. Upwards of 9 inch nails. A barbershop full of eclectic characters. A cool soul track. Back-up vocalists singing “Nails got did”. And one untied Reebok shoelace at the centre of it all.
This is the follow up in Reebook’s “Sport The Unexpected” campaign.
I must say I preferred the launch spot by Aussie director Tom Noakes for its sheer WTF factor. But this is a strong follow up from Andreas Nilsson who is a master of subverting celebrity cameos into something iconic. Jean Claud Van Damme Epic Split anyone?
The image of those bedazzled purple tentacles masquerading as nails sure isn’t leaving my head any time soon. Continue reading on Bestads…