Sweetshop promotes Fiona King to director of productions role; Kate Roydhouse appointed as co-executive producer alongside Ben Dailey

Sweetshop has restructured the management of its operations in New Zealand.

Fiona King (above), previously managing director of Sweetshop New Zealand, has been promoted to the role of director of productions for Sweetshop’s growing global brand initiatives and entertainment division.

The role is positioned to work alongside chairman and founding partner Paul Prince and global executive producer and founding partner Sharlene George. As Sweetshop strengthens its entertainment channels, the new division broaden’s platforms for its roster to express their creativity and craft.

Says King: “For Sweetshop’s roster of directors whose creative talents have many layers, developing our business into new areas gives us the pathway to develop brand stories that have many different forms.”

Meanwhile, Kate Roydhouse (above left) has been appointed to work alongside Ben Dailey (above right) as co-executive producers leading Sweetshop New Zealand.

Roydhouse has shot all over the world, working on everything from lean documentaries to large-scale productions. Having spent four years in London leading WPP’s content marketing agency Colloquial from startup, Roydhouse also worked on global brands at Crispin Porter + Bogusky.

Last year after returning to New Zealand, Roydhouse showed her intentions as a leader in the industry by speaking about unconscious gender bias at Spikes Asia.

Says Roydhouse: “Since coming back to New Zealand, I’ve had the opportunity to work with amazing people, on some great creative and I’m thrilled to progress this journey with Sweetshop. I have long admired them for their tenacious attitude, integrity for storytelling, high-level craft and love of the industry. I can’t wait to get started.”

Says Dailey: “I am very much looking forward to Kate joining me. With her boundless energy and enthusiasm for both production and the creative process, we will continue to build on the success of Sweetshop New Zealand.”

Says Wilf Sweetland, global CEO, Sweetshop: “As brands and entertainment come closer together, Fiona will be invaluable in supporting us as we foster these projects in this new arena.

“Likewise, we couldn’t be more excited to be going through this growth phase and welcoming Kate as co-executive producer working alongside Ben. They make a cracking team – very Ying and Yang – and to have them both lead our Auckland office is a great privilege.”