LIA Likely, Lock + Long Shot: Subun Khow
Subun Khow is joining the TV/Cinema/Film jury at this year’s London International Awards. The judging takes place every year in the gambling world of Las Vegas and, in the lead up to this October gathering, Campaign Brief has asked many of the LIA jurors to throw the dice and highlight some of the work that they would put money on to win.
Likely is probably in the show, Lock is a LIA Statue winner for sure, and Long Shot is a maybe/maybe not but something they like or is a bit different.
LIA Likely:
A clever and funny product demonstration commercial that uses Thai humor and unexpected twist to grab attention of viewers from the beginning to the end. It dramatizes how Chaindrite Sherwood gets rid of termites in a super memorable way. “Termite-ator” still proves that Thai humor is unique and enjoy to watch.
LIA Lock:
It is so hard to make a follow-up one as great as the first masterpiece but this one still finds its way to stand out among banking catergory. “Face/Off” for KBank may be less entertaining than “Friendshit ”, the previous one which has won big awards in every awards show, however it can keep the unique character of the brand with a simple story that is full of surprises. Sure to win something in LIA this year.
LIA Longshot:
Thai Life Insurance has produced many great commercials for years. Many of them won several awards around the world. The brand has strong character with consistent mood and tone so it’s really challenging for creative to do something new and great within this frame. “Mother knows Best” chooses to go simple with only one ordinary situation and only two characters talking to each other but it can tell clearly about profound love, generation gap and relationship that goes wrong in today’s digital world. Hope it wins something in LIA.
Subun Khow is Chief Creative Officer at Dentsu One Thailand.