Saatchi & Saatchi has created a new campaign with Zenith for the launch of My Food Bag’s Ready Made Meal range: ‘MADE’, targeting customers with a series of site and time specific creative across digital outdoor and bus shelters.
The campaign focuses on time-poor commuters and students as they’re leaving work, gyms and universities who might be contemplating ordering a takeaway with an iteration of the ad, just for them. Versions have also been created to run outside Air New Zealand, Spark and various advertising agencies around town.
Says Trish Whitwell, head of innovation at My Food Bag: “MADE is the perfect product for busy people who are on the go, so we love that our campaign speaks directly with our target audience by highlighting these busy occasions in real time.”
Says Toby Talbot, CCO, Saatchi & Saatchi: “We’re pleased to support the launch of this next innovation for the My Food Bag team and have a little fun with the creative whilst being super targeted in our approach.”
Client: My Food Bag New Zealand
Creative Agency: Saatchi & Saatchi New Zealand
Media Agency: Zenith New Zealand