LIA Likely, Lock + Long Shot: Jureeporn Thaidumrong
Jureeporn Thaidumrong is joining the Branded Entertainment jury at this year’s London International Awards. The judging takes place every year in the gambling world of Las Vegas and, in the lead up to this October gathering, Campaign Brief has asked many of the LIA jurors to throw the dice and highlight some of the work that they would put money on to win.
Likely is probably in the show, Lock is a LIA Statue winner for sure, and Long Shot is a maybe/maybe not but something they like or is a bit different.
LIA Likely:
‘One in a million – Vicks Touch of Care’ by Publicis Singapore. An honest work that is executed in a real and touching way that can have a real positive impact on the way the society sees adoption. Turning traditional mindsets in an effective way is never an easy task but also completely necessary.
LIA Lock:
‘Chupa-Chups Homework/Music/Tidy-up’ via Cheil Worldwide Hong Kong. Lovely work that hits on the insight of the pressure that a lot of the overworked children (and parents) face in Asia these days. It’s refreshing and executed well.
LIA Longshot:
Tencent ‘A Team of One’ by Loong Beijing. Nice way to promote the idea that one person can save many (a team of) people. And a good way to use celebrity impact for a good cause.
Jureeporn Thaidumrong, Chief Creative Officer at GREYnJ United Bangkok.