Independent agency True has been appointed the brand agency for STIHL and STIHL SHOP in New Zealand following a competitive pitch.
The account had previously been held by DDB Group for 12 years.
STIHL managing director Jochen Speer says True was awarded the business on the strength of its creative and consumer insights.
Says Speer: “We were very impressed by True’s strategic thinking, solid creative and in-depth understanding of the prevailing Kiwi cultural codes. Our ambition was to find an agency who would truly work alongside us in partnership.”
True CEO Matt Dickinson said the agency is absolutely thrilled to be working with a brand much loved by generations of Kiwis: “STIHL is a dream client. The best products, amazing in-store experience and a long history of creating some of New Zealand’s most loved and enduring advertising campaigns. We can’t wait to get started on working with the team at STIHL to write the next chapter in their iconic story.”
True’s appointment is effective immediately.