My Most Immortal Ad: James Razzall

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In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal. James Razzall, president North America advertising, is next up in the series with some abnormally large legs…


Monster ‘Legs’ (BBDO NY, 2008)

Says Razzall: “I remember seeing the ‘Legs’ spot and feeling truly envious that we had not been involved in the visual effects. The main talent was such perfect casting and the eastern European locations helped create an amazing other world. The giant legs were done subtly but left me wondering what the hell was going on. The rug pull moment where the world stops spinning and the reveal of what he is doing in the centre of the earth are all timed to perfection. A great idea from Eric Silver and his team brought to life with perfection by Rupert.”

Entries are now open for The Immortal Awards. Little Black Book members have up to five free entries (depending on their membership). The deadline to enter is September 9th. Members should visit the submissions page to complete their entries, whilst non-members can join LBB by contacting Lynchy