Sneakers Digital expands to full-service media offering

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Sneakers Digital expands to full-service media offering

Local media independent, Sneakers Digital has announced its expansion to full-service media offering resulting in the drop of digital from its name – now known as Sneakers.


The strategic move sees co-founders, Eddy Whatt and David Parker joining forces with media veteran, Elaine Gibbons to expand media strategy, planning and buying services beyond digital media.

Gibbons, a highly experienced and respected media leader, has held numerous senior roles in the advertising and marketing industry, including general manager of media for Ogilvy NZ, chief client officer for Mindshare NZ, and more recently, head of marketing and partnerships NZ for out-of-home media company oOh!media.

The trio have crossed paths many times over the past 20 years, but it was their time as workmates at Ogilvy NZ, that cemented their friendship. This friendship and mutual respect laid the foundation for the new partnership.

Whatt and Parker say they are thrilled to have someone of Gibbons’ calibre on board: “Elaine has a wealth of industry experience and is fully aligned with our market proposition. Her holistic approach, knowledge and understanding of media and consumer behaviour will be invaluable in growing the Sneakers brand.”

Whatt and Parker launched Sneakers Digital in 2016 with the aim of providing digital media strategy and implementation without the jargon, ego or advertising ‘BS’. Their upfront manner and focus on driving business results has seen them find significant success working with a variety of clients across many industries.

Gibbons says she is excited to be part of the Sneakers brand: “I’m fully aligned with Sneakers’ straight-forward philosophy. I have a desire to produce just bloody great work without the politics and ensuring we deliver real business results for clients.”

Gibbons’ appointment began Monday 29 July.