LIA Likely, Lock + Long Shot: Reed Collins
Reed Collins is joining The NEW jury at this year’s London International Awards. The judging takes place every year in the gambling world of Las Vegas and, in the lead up to this October gathering, Campaign Brief has asked many of the LIA jurors to throw the dice and highlight some of the work that they would put money on to win.
Likely is probably in the show, Lock is a LIA Statue winner for sure, and Long Shot is a maybe/maybe not but something they like or is a bit different.
LIA Likely:
Truck-Art-Child-finder: Reinvesting an existing art form that is widely seen across South Asia is a clever way to reach many people in far off places. Even if it only helps save one missing child it will have been worn it.
LIA Lock:
The Lion’s Share . An initiative that encourages brands and organisations using images of animal in their marketing to donate 0.5% of media spend to the Lions Trust to protect wildlife globally. Some great results already.
LIA Long Shot:
Hong Kong Ballet. Neon-clad Ballet dancers take the streets of Hong Kong by storm in celebration of their 40th year. If only this was still taking place on the streets instead of tear gas and petrol bombs recently.
Reed Collins is Chief Creative Officer for Ogilvy North Asia.