solarcity appoints Ikon Communications to handle media strategy and implementation

Ikon Communications has been appointed to handle media strategy and implementation duties for solarcity, effective immediately.

solarcity is the NZ solar energy phenomenon committed to the establishment of clean, affordable, and renewable energy usage for all of New Zealand, via their revolutionary service solarZero. Over the past three years solarZero has become the single largest provider of residential solar power in the country.

Says Maryanne Smith, chief marketing officer, solarcity: “Ikon impressed us with their organisational purpose and cultural alignment to our business. Their strategic, digital and data capabilities, aligned to the highly-creative media work they’ve recently produced, make them the perfect partners for us. We’re looking forward to working with them moving forward.”

Says Zac Stephenson, managing director, Ikon: “solarcity is perfectly aligned to our way of thinking. We’re very proud and excited to be entrusted to help this great team achieve their huge ambitions for NZ’s energy future, and believe there’s a significant opportunity to do so.”

Following Ikon’s 2019 appointment to the ZURU and Rascal + Friends accounts, the solarcity assignment enhances Ikon’s strength with New Zealand entrepreneurial advertisers.

“We’re greatly excited by the opportunity to grow alongside our clients, by helping them to positively influence culture and achieve sustained business growth as a result.”

solarcity will soon debut a new brand communication “Grid for Good” created by Rainger & Rolfe, with its launch the first part of Ikon’s appointment.