MBM crowned Agency of the Year at the 2019 IAB New Zealand Digital Advertising Awards

MBM was named agency of the Year at the IAB New Zealand Digital Advertising Awards last night at the Auckland Museum. In addition to Agency of the Year, MBM led the agency awards, taking out the gongs for Best Use of Programmatic and Best Use of Social for its outstanding work on Flexigroup and Ethique respectively, as well as the Best of Use Native for Southern Cross (entered by NZME).

The MBM team was further recognised with Campbell Jarvis picking up the “Emerging Talent” award, and Alysha Delany being awarded “Service to the Industry.”

Says Alysha Delany, digital partner, MBM: “We are delighted to receive this recognition for MBM. It is a testament to the significant breadth and depth of digital capability, and the value of building a business which is able to design and deliver great digital work across the spectrum of advertising.”

This award follows on from MBM’s two Gold awards for Best use of Data and Best Use of Technology at Beacons in May.

Agency of the Year sponsored by Google
MBM 2018: A year of growing digital talent, data analytics and business results

Grand Prix sponsored by Google
Tianze Yu, Big Mobile

Digital Product of the Year
Driving online conversion on a pay for performance basis, S.L.I.C.E. Digital

Digital Start-Up of the Year
OneRoof – Disrupting the traditional property model in New Zealand, NZME

Emerging Talent Sponsored by Marsden Inch
Campbell Jarvis, MBM

Council Member of the Year
Michael Buhagiar, Big Mobile

Service to the Industry
Alysha Delany, MBM

Display Sales Excellence
Direct Digital Sales Team, led by Matt Fussell MediaWorks

Mobile Sales Excellence
James Cartwright, Big Mobile

Video Sales Excellence
Laura Craig, MediaWorks

Junior Ad-Ops Person of the Year
Tianze Yu, Big Mobile

Senior Ad-Ops Person of the Year
Mel Evans, NZME

Best use of Audio sponsored by MediaWorks​
Spark – Project Laya, Digital Commons

Best Use of Mobile sponsored by Stuff
Kauri Dieback, FCB New Zealand

Best Use of Native sponsored by Verizon Media
Southern Cross Health Society, NZME and MBM

Best use of social sponsored by Facebook
Ethique #GIVEUPTHEBOTTLE
Alysha Delany, MBM

Best Use of Video Sponsored by Taboola
Ministry of Education: Oat the Goat, TVNZ AND FCB New Zealand

Best Use of Multi-Channel Integration
The Little Christmas Nudge, FCB New Zealand AND NZME

Best Use of Data: Audience Modelling Sponsored by Trade Me
Switch Stop, FCB New Zealand

Best Use of Data: Measurement Solution Sponsored by Nielsen Media
Switch Stop, FCB New Zealand

Best Use of Programmatic Sponsored by The Trade Desk
Flexigroup
Keila Bituin, MBM

Best Use of Search Engine Marketing and/or Search Engine Optimisation Sponsored by Google
Creating a competitive advantage leveraging AI and Google Ad Smart Bidding Strategies, Harmoney