MBM crowned Agency of the Year at the 2019 IAB New Zealand Digital Advertising Awards
MBM was named agency of the Year at the IAB New Zealand Digital Advertising Awards last night at the Auckland Museum. In addition to Agency of the Year, MBM led the agency awards, taking out the gongs for Best Use of Programmatic and Best Use of Social for its outstanding work on Flexigroup and Ethique respectively, as well as the Best of Use Native for Southern Cross (entered by NZME).
The MBM team was further recognised with Campbell Jarvis picking up the “Emerging Talent” award, and Alysha Delany being awarded “Service to the Industry.”
Says Alysha Delany, digital partner, MBM: “We are delighted to receive this recognition for MBM. It is a testament to the significant breadth and depth of digital capability, and the value of building a business which is able to design and deliver great digital work across the spectrum of advertising.”
This award follows on from MBM’s two Gold awards for Best use of Data and Best Use of Technology at Beacons in May.
Agency of the Year sponsored by Google
MBM 2018: A year of growing digital talent, data analytics and business results
Grand Prix sponsored by Google
Tianze Yu, Big Mobile
Digital Product of the Year
Driving online conversion on a pay for performance basis, S.L.I.C.E. Digital
Digital Start-Up of the Year
OneRoof – Disrupting the traditional property model in New Zealand, NZME
Emerging Talent Sponsored by Marsden Inch
Campbell Jarvis, MBM
Council Member of the Year
Michael Buhagiar, Big Mobile
Service to the Industry
Alysha Delany, MBM
Display Sales Excellence
Direct Digital Sales Team, led by Matt Fussell MediaWorks
Mobile Sales Excellence
James Cartwright, Big Mobile
Video Sales Excellence
Laura Craig, MediaWorks
Junior Ad-Ops Person of the Year
Tianze Yu, Big Mobile
Senior Ad-Ops Person of the Year
Mel Evans, NZME
Best use of Audio sponsored by MediaWorks
Spark – Project Laya, Digital Commons
Best Use of Mobile sponsored by Stuff
Kauri Dieback, FCB New Zealand
Best Use of Native sponsored by Verizon Media
Southern Cross Health Society, NZME and MBM
Best use of social sponsored by Facebook
Ethique #GIVEUPTHEBOTTLE
Alysha Delany, MBM
Best Use of Video Sponsored by Taboola
Ministry of Education: Oat the Goat, TVNZ AND FCB New Zealand
Best Use of Multi-Channel Integration
The Little Christmas Nudge, FCB New Zealand AND NZME
Best Use of Data: Audience Modelling Sponsored by Trade Me
Switch Stop, FCB New Zealand
Best Use of Data: Measurement Solution Sponsored by Nielsen Media
Switch Stop, FCB New Zealand
Best Use of Programmatic Sponsored by The Trade Desk
Flexigroup
Keila Bituin, MBM
Best Use of Search Engine Marketing and/or Search Engine Optimisation Sponsored by Google
Creating a competitive advantage leveraging AI and Google Ad Smart Bidding Strategies, Harmoney
