IAB NZ Report: New Zealand digital advertising revenue grows by almost 13% in H1 2019
Total digital advertising revenue in New Zealand continues to climb, reaching $563.2 million in the first half of 2019, achieving 12.7% growth on the same half in 2018, following seven consecutive quarters of double-digit growth. Growth was consistent in Q2 2019, also reaching 12.7% on the same quarter last year.
The data is drawn from the IABNZ’s Digital Advertising Revenue Report released today by the IABNZ and Baker Tilly Staples Rodway.
Search dominated growth in the first half of the year, with a total of $359.1 million in H1, up 15.7% on the same half last year, and up 16.1% in Q2, increasingly slightly on Q1’s growth of 15.3%.
Classifeds and Directories followed, with a total of $107.9 million in H1, up 13.6% on the same half last year, and up 8.3% in Q2.
Social revenue grew 9.0% in Q2 2019 on the same period last year.
Total Display revenue grew by 3.6% in the first half of the year, with a total of $77.4 million, however Q2 2019 growth was up 4.5% on the same quarter last year.
Total Display growth was underpinned by Audio in H1 with significant growth of 75.0% on the same period last year, followed by Sponsorship at 50.0%. Audio and Sponsorship also dominated in Q2 with respective growth of 47.5% and 29.6% on the same period last year.
The largest shift in Total Display variance by advertising category was Travel and Accomodation, recording a year-on-year increase of 324% in H1, whereas in Q2 2019 Real Estate led, with a staggering 541% on the same period last year.
Total Mobile (Smartphone and Tablet) grew by almost 17.3% in H1 2019.
The IABNZ’s quarterly Digital Advertising Revenue Report is compiled from a survey conducted independently by Baker Tilly Staples Rodway on behalf of IABNZ each quarter. The results reported are considered the most accurate measurement of online advertising revenue since the data is compiled directly from information supplied by companies selling online advertising. All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services.