PR and Brand Engagement Agency CampaignLab Sets Up Shop in New Zealand; Sophia Berry-Smith joins agency as NZ lead

| | No Comments
PR and Brand Engagement Agency CampaignLab Sets Up Shop in New Zealand; Sophia Berry-Smith joins agency as NZ lead

Sydney-based PR and brand engagement agency, CampaignLab, has today announced it has made the leap across the ditch, launching the business in New Zealand.


The move looks to capitalise on the company’s recent growth in the New Zealand market, having secured a number of new business wins including Fiji Airways and OPPO New Zealand. It also enables CampaignLab’s current clients to take advantage of its unique approach to communications and brand engagement across both Australia and New Zealand.

The expansion marks another milestone in CampaignLab’s history, as the company goes from strength to strength.

Says Andy Scales, director, CampaignLab: “We’ve been waiting for the perfect time to jump across the ditch to New Zealand and make our mark. There couldn’t be a better time than now, as we look to keep up the momentum and continue to grow.

“As an independent agency, our growth has come as a direct result of delivering world-class strategies, campaigns and engagement activities for clients. Not only have we seen a need to offer these services to our current customers that operate across ANZ, but we also want to show the local market what CampaignLab has to offer and replicate our Australian success in New Zealand.”

Sophia Berry-Smith, who joins from her previous role as head of communications at NZ news website, Stuff, has been named CampaignLab’s first appointment in New Zealand. Berry-Smith will lead key accounts in-market, whilst helping establish and grow the brand locally.

Says Berry-Smith: “Joining CampaignLab is an amazing opportunity and I am looking forward to creating a world-class team that delivers campaigns that have real impact for clients.

“To date, CampaignLab’s success in the Australian market has been driven by the teams’ ability to develop creative campaigns that help clients join the conversation and create genuine connections with their customers. I’m excited to bring this model to market and expect it will resonate well with brands operating in New Zealand.”

From launching Fujifilm’s very own picture perfect island to building the world’s first travelling, 5G-powered smart hotel for OPPO, CampaignLab is a high-quality full-suite brand engagement agency.

Whilst CampaignLab specialises in fully-integrated campaigns, it also offers a range of standalone services including PR, social, digital and content marketing, graphic design, video production and experiential.

CampaignLab New Zealand will be based in Parnell, Auckland. For more information visit