Hot on the heels of its impressive 5G campaign launch, Vodafone New Zealand is celebrating another innovation, teaming up with DDB New Zealand to relaunch VodafoneTV. The new VodafoneTV campaign, titled ‘The One’, demonstrates to Kiwis that in a world of dizzying choice and confusing content platforms, VodafoneTV is here to make TV simple again.
VodafoneTV brings all your favourite apps and entertainment into a central hub, acting as the perfect one-stop-shop for TVNZ, Three, Netflix, Lightbox, Neon, YouTube, Play Stuff, free-to-air, Sky and more. In the interest of simplicity and accessibility, VodafoneTV is available to everyone, whether you’re a Vodafone network customer or not.
To personify the idea of all your favourite content in one place, DDB and Vodafone enlisted NZ’s ultimate ‘chameleon’ entertainer – Cliff Curtis. The versatile New Zealand actor was directed in the engaging TVC by acclaimed Kiwi legend Lee Tamahori of Once Were Warriors fame. The spot showcases Cliff’s many cinematic incarnations (including adventure Cliff, arthouse Cliff and gangster Cliff) to demonstrate the huge range of entertainment you can find on VodafoneTV.
Damon Stapleton, regional chief creative office Australia & New Zealand, says working with Cliff and Lee was a fantastic experience, and marrying two icons of Kiwi entertainment with NZ’s new hub of streaming entertainment was the perfect pairing.
Says Stapleton: “These days there are a lot of complicated content platforms out there and VodafoneTV simplifies all that. It’s all your favourite content streaming in one place. That’s what we wanted to capture with The One.”
Nileema Allerston, Vodafone New Zealand’s masterbrand manager, says she’s excited to see Kiwis embrace VodafoneTV in their living rooms.
Says Allerston: “As the new TVC suggests, VodafoneTV is intuitive and effortless, bringing together content platforms into one central entertainment hub. The ease of use and plug-and-play features mean anyone can turn their TV into a smart TV and make smart TVs even smarter. Kiwis can now spend less time toggling between their different devices and more time enjoying their favourite shows.”
For his part, Tamahori enjoyed being part of this project which allowed him to catch up with his good friend Cliff and pay tribute to his cinematic history.
Says Tamahori: “When I was asked to direct my good friend Cliff in this ad, of course I said yes. Cliff’s the perfect example of the limitless expressions of entertainment, which is what this VodafoneTV commercial is all about”
Adds Cliff: “It’s a very exciting time for audiences to watch their favourite movies and shows whenever and wherever they want and Vodafone has a perfect way to make that easier than ever.”
VodafoneTV – The One launches this month with a TVC in 60”, 30’’ and 15” formats, YouTube spots, out-of-home executions, social, search and programmatic display .
Client: Vodafone New Zealand
Masterbrand Manager: Nileema Allerston
Senior Brand Lead: Michelle Lumsden
Consumer Director: Carolyn Luey
Brand, Advertising & Customer Insights COE Lead: Louise Kuegler
Head of TV: Cameron Death
Marketing Communications Lead: Belinda Taylor
Agency credits: DDB New Zealand
Regional Chief Creative Officer, ANZ: Damon Stapleton
Executive Creative Director: Gary Steele
Digital Creative Director: Haydn Kerr
Senior Digital Creative: Wihan Meerholz
Senior Art Director: Ben Davidson
Senior Copywriter: Courtney Dow
Lead Business Partner: Karla Fisher
Business Partner: Natalie Pierpoint
Senior Business Manager: Helen Darwin
Business Coordinator: Katie Shrubb
Chief Strategy Officer: Rupert Price
Senior Planner: Thinza Mon
Executive Producer: Judy Thompson
Senior TV Producer: Charlotte Glennon & Esther Watkins
Senior Integrated Producer: Nigel Sutton
Production Company: Flying Fish
Executive Producer: Samantha Attenborough
Director: Lee Tamahori
DOP: John Toon
Post Production Company: Mandy
Editor: Nathan Pickles
Soundtrack/composer/Music: Pete van der fluit @ Liquid
Stills Photographer: Steven Boniface